The Importance of Registering Customers with Their Mobile Number: Your Strategy to Boost Your Online Store Sales

Registering Customers with a Mobile Number: The Cornerstone of Building Strong, Lasting Relationships that Drive Sales Growth

Registering customers with their mobile numbers in online stores is a cornerstone for building strong and sustainable relationships that ensure increased sales. The importance of mobile number registration lies in opening direct and effective communication channels, allowing you to send exclusive offers and updates through SMS and WhatsApp messages. Leading companies like Unifonic have emerged in providing integrated solutions for this type of direct marketing.

To ensure data accuracy, a One-Time Password (OTP) verification system is used to confirm the customer’s number and enhance account security. At PolarisMAX, we provide our partners with all these tools to create fully integrated online stores that boost customer loyalty and significantly drive profit growth.

The Importance of Registering Customers with Their Mobile Number

Registering customers by their mobile number in e-commerce stores is essential for building strong, lasting relationships. This step opens a direct and instant communication channel, making it easier to send order updates and shipping confirmations efficiently. More importantly, it allows you to build an accurate, reliable customer database that can be leveraged in targeted marketing campaigns designed to increase customer loyalty and encourage repeat purchases — all of which positively impact sales growth.

How to Send Offers and Discounts via SMS

Sending offers through SMS messages is a highly effective marketing strategy due to open rates reaching up to 98%. To ensure campaign success, follow these steps:

Obtain consent: Always get explicit permission from customers before sending promotional messages to comply with privacy regulations.

Craft a concise message: Keep it short and clear, focusing on the value offered to the customer, such as the discount percentage or exclusive offer.

Include a call to action: Encourage engagement by adding a direct product/store link or explaining how to use a discount code.

Choose the right timing: Send messages at appropriate times to avoid disturbing customers and to ensure maximum engagement.

Personalize your messages: The more personalized your messages are to customer interests, the more effective they will be in driving conversions and sales.

WhatsApp Marketing Strategies to Increase Customer Loyalty

WhatsApp is a personal and direct communication channel, making it ideal for enhancing customer loyalty. To achieve this, e-commerce stores can apply several effective strategies:

Provide instant customer service: Use WhatsApp for quick responses and problem-solving to build trust and satisfaction.

Send exclusive offers: Offer discounts and special deals to WhatsApp subscribers to make them feel valued and appreciated.

Share valuable content: Send tips, product usage guides, or announcements about new arrivals based on the customer’s purchase history.

Create loyalty programs: Design reward programs specifically for WhatsApp customers to encourage ongoing engagement with your brand.

Collect feedback and reviews: WhatsApp makes it easy to gather customer opinions on products and services to continuously improve user experience.

Read also: How to Double Your Online Store Sales Through Installment Payments

The Role of OTP in Securing Customer Accounts

A One-Time Password (OTP) plays a crucial role in protecting customer accounts by adding an extra security layer known as two-factor authentication (2FA). This temporary, single-use password is usually sent via SMS to the registered mobile number. When performing sensitive actions such as logging in or confirming payments, entering the OTP ensures that the person accessing the account is the legitimate owner, significantly reducing fraud and unauthorized access.

Top Companies for SMS and WhatsApp Campaigns

The success of SMS and WhatsApp marketing campaigns depends on choosing a reliable service provider offering a comprehensive and easy-to-use platform. In the Middle East and globally, leading companies include:

Unifonic: A leading regional company providing integrated cloud communication solutions including SMS, WhatsApp, and OTP services, with seamless integration across platforms.

Twilio: A global provider offering powerful APIs that allow developers to easily integrate messaging, calling, and video features into their apps and e-commerce platforms.

MessageBird: A multi-channel communication platform with advanced tools for automating customer interactions and personalizing marketing campaigns.

Textlocal: Specializes in bulk SMS solutions at competitive prices, with detailed analytics for campaign performance and improvement.

The Benefits of Integrating Your Online Store with Platforms Like Unifonic

Integrating your online store with a unified communication platform such as Unifonic gives you the power to automate and enhance the customer experience. This integration enables you to send automated, reliable notifications such as order confirmations, shipping updates, and abandoned cart reminders. You can also activate OTP verification systems to secure customer accounts and launch personalized SMS and WhatsApp marketing campaigns that increase conversion and sales.

Learn more: Types of Shipping and Delivery Companies

Is WhatsApp Marketing Better Than Email Marketing?

It’s not accurate to say that one channel is universally better than the other; the best choice depends on your marketing goals and audience type.

WhatsApp marketing offers near-instant open rates of 98%, making it ideal for urgent offers and direct communication.

Email marketing, however, provides more space for detailed content and professional design, making it suitable for newsletters and educational material.

The most effective strategy combines both: use WhatsApp for quick interactions and email for deeper communication.

PolarisMAX System: Seamless Integration with Mobile Marketing Companies

The PolarisMAX platform is designed as a comprehensive hub for managing your online store, with a deep understanding of the importance of direct customer communication. It allows store owners to easily connect their e-commerce sites with major mobile marketing companies and SMS/WhatsApp services.

Through this integration, store owners can automate vital messages such as order confirmations, shipping updates, and OTP verifications directly from the PolarisMAX dashboard, ensuring a smooth customer experience and more efficient marketing operations.

Frequently Asked Questions

1. What’s the best time to send SMS marketing campaigns?
Typically during business hours or late afternoon, when customers are most active on their phones — avoid early mornings or late nights.

2. Can I use emojis in SMS marketing messages?
Yes, but use them sparingly. They can make messages more appealing but must align with your brand identity and not affect clarity.

3. What’s the difference between SMS and MMS?
SMS is text-only with a 160-character limit, while MMS (Multimedia Messaging Service) supports images, short videos, and audio files, making messages more interactive and visually engaging.

4. How can I measure the success of my WhatsApp campaign?
Track key performance metrics such as open rates, click-through rates (CTR), conversion rates (sales from the campaign), and customer response rates.

5. Does message personalization affect campaign results?
Absolutely. Studies show that personalized messages addressing the customer by name or offering tailored deals based on purchase history achieve far higher engagement and conversion rates.

Summary

✅ SMS marketing messages achieve up to 98% open rates, making them one of the most effective direct marketing channels for instant customer reach.
✅ Implementing OTP verification protects customer accounts from 99.9% of automated hacking attempts, strengthening trust and store security.
✅ Personalized offers via WhatsApp and SMS increase customer loyalty, with 80% of shoppers more likely to buy from brands that provide personalized experiences.
✅ Over 75% of customers prefer receiving SMS messages from brands after giving consent, making it a well-accepted communication channel when used properly.
✅ Integrated platforms like PolarisMAX automate at least five essential message types (order confirmation, shipping, OTP, etc.), improving customer communication efficiency.